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Will Commenting on Blogs Soon be Something We Did in the Old Days?

Are we seeing a new trend away from comments on blogs and toward using social media networks to add to the conversation instead?

Rewind a few years to before Twitter and Facebook were the behemoths they are today and the only way to voice our opinion or participate in a discussion on a blog was by using the comments. Then along came social networking and suddenly (more…)

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How to Make Your Round Google+ Profile Photo Square

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When Google+ decided to use “circles” as the name for the groups we put people in I think they took the metaphor too far when they put our profile photos in circles so we all look like floating bubbles. In many cases, forcing a square photo to fit in a round hole creates an awkward image. On business pages, companies with square logos end up with round ones.

Well, if you’re like me and just don’t like being forced into a circle when you feel like a square, I have a solution. It’s not a perfect solution and as you can see from the before and after images, you will end up with a slightly smaller photo but it’s a small price to pay for freedom.

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If your company logo is square, keep it that way.

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Step by step:

I use Photoshop but you’ll be able to use this same process in most good photo editing programs. (more…)

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There’s a Formula to Make Your Content Resonate with Your Audience, You Just Need to Find It

Have you noticed that some of your social media content gets a much higher engagement than the rest? Sometimes even things that surprised you? It’s not always content you expected to do especially well and yet things that you expected to go crazy viral hardly get any attention at all.

The trick is to look at a lot of your posts and figure out which ones resonated with your audience and which ones didn’t and why. Was it a particular wording or a certain type of image? Once you identity what is working the best, start applying that style to all of your posts.

We’ll always have some things that do better than others and there’s no formula we can follow that will work 100% of the time but why continue doing the same old thing when a little thought and planning can improve your results?

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The Power of Social Media Is Not In Selling Directly but In Inspiring and Motivating Others to Do It for You

Social media works best when we can get others to do the selling for us so one of your main goals should be finding ways to turn happy customers into enthusiastic customers.

Before you spend too much time worrying about posting on your social pages and waiting for them to go viral ask yourself if you have a really great product and have you established a memorable and solid brand. Once you have something people will love they’ll be happy to share your social media content with their friends. (more…)

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My Newest Venture, Social Media Masterminds

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I’ve been working hard on a new project for a couple months that started with a secret Facebook group — as some of you may already know — but, what most don’t know is that what I’ve been working on involved much more than just a Facebook group and it’s finally ready. I am proud to announce the launch of Social Media Masterminds, an online community where beginners and professionals alike can learn to use (more…)

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What Would You Do If Your Facebook Page Was Deleted Without Warning?

I wanted to share something that happened over the past few days in one of my Facebook groups. It’s a frightening and cautionary tale but fortunately one with a happy ending… at least for one person.

On Monday, one of our members, Dave Jackson, posted that Facebook had shut down his Page without an explanation. No warning — just poof — it was gone.

“My page has been deleted by Facebook. Logged in today and got FB message that as administrator the terms and conditions had been violated. I can’t imagine what they didn’t like about what I was doing. I was the sole admin. What is my first step in finding out how to get it reinstated? Please help!”

He’d gotten no previous warnings and knew he hadn’t done anything that would have warranted such an action. He appealed but was told the decision was final and the Page was gone forever and could not be reinstated. Facebook suggested he start a new Page and (more…)

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Missing Facebook Page Admin Invite? Here’s How to Find It

If you have ever added an admin to your Facebook Page, or been added as an admin, it’s quite likely that at some point you had an issue with the process. In the past, a person had to Like the Page before they could be made an admin but that changed recently and we no longer need to Like the Page first. If everything works as it should, we receive a notification on Facebook as well as in an email that we’ve been invited to become an admin of the Page. Unfortunately, it doesn’t always work the way it should and even though the person who invited you sees “pending” on their admin page, you never get the notification. Oh no, now what do you do? Simple. Just visit this page and you should see the invitation you need to accept right at the top of the page above all the Page Like invitations.

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HT to NavNeet Sau and NiTish DhiMan for sharing this tip with me in my Facebook group.

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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

LinkedIn introduced what they call Showcase Pages back in November but they’ve only been available to a select few. Recently, however, it appears that LinkedIn has made them available to anyone, as long as they have a Company page first. LinkedIn suggests using them as an adjunct to your primary Company page so the idea is that if you’re a large company with lots of divisions or product lines, you might want to have one for each division and build a following for each product. Personally, I think it makes more sense to use a Showcase page as your primary page and I’m going to show you why.

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For the most part, Company pages and Showcase pages work the same way. You post updates that appear in the followers’ home page feeds where they can click to read the full post as well as Like, Comment and Share, just like they can on personal updates. But, here are a few very important differences, beyond the obvious visual appeal of the Showcase page. (more…)

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How to Make Sure Your Images Look Good in the Twitter Feed

You’ve probably noticed by now that Twitter has become more visual, now that images we post on Twitter are shown in the feed without having to click a link. You may have also noticed that the images are not as tall relative to their width as the typical horizontal (landscape) photo is and even if you post a landscape oriented photo, the top and bottom gets cut off. So, I have a couple suggestions.

First, don’t post vertical (portrait) photos and images unless there’s a really good reason because viewers will need to click the “Expand” link to see the whole image. Second, when you post landscape oriented photos and images, size them to 2 x 1 proportions. That means they are exactly twice as wide as they are tall. I like to use 1024 x 512 pixels because when someone clicks the image on the desktop they’ll see a larger version, but anything over 500 pixels wide should be okay.

 

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