I’ve been working hard on a new project for a couple months that started with a secret Facebook group — as some of you may already know — but, what most don’t know is that what I’ve been working on involved much more than just a Facebook group and it’s finally ready. I am proud to announce the launch of Social Media Masterminds, an online community where beginners and professionals alike can learn to use (more…)
I wanted to share something that happened over the past few days in one of my Facebook groups. It’s a frightening and cautionary tale but fortunately one with a happy ending… at least for one person.
On Monday, one of our members, Dave Jackson, posted that Facebook had shut down his Page without an explanation. No warning — just poof — it was gone.
“My page has been deleted by Facebook. Logged in today and got FB message that as administrator the terms and conditions had been violated. I can’t imagine what they didn’t like about what I was doing. I was the sole admin. What is my first step in finding out how to get it reinstated? Please help!”
He’d gotten no previous warnings and knew he hadn’t done anything that would have warranted such an action. He appealed but was told the decision was final and the Page was gone forever and could not be reinstated. Facebook suggested he start a new Page and (more…)
If you have ever added an admin to your Facebook Page, or been added as an admin, it’s quite likely that at some point you had an issue with the process. In the past, a person had to Like the Page before they could be made an admin but that changed recently and we no longer need to Like the Page first. If everything works as it should, we receive a notification on Facebook as well as in an email that we’ve been invited to become an admin of the Page. Unfortunately, it doesn’t always work the way it should and even though the person who invited you sees “pending” on their admin page, you never get the notification. Oh no, now what do you do? Simple. Just visit this page and you should see the invitation you need to accept right at the top of the page above all the Page Like invitations.
LinkedIn introduced what they call Showcase Pages back in November but they’ve only been available to a select few. Recently, however, it appears that LinkedIn has made them available to anyone, as long as they have a Company page first. LinkedIn suggests using them as an adjunct to your primary Company page so the idea is that if you’re a large company with lots of divisions or product lines, you might want to have one for each division and build a following for each product. Personally, I think it makes more sense to use a Showcase page as your primary page and I’m going to show you why.
For the most part, Company pages and Showcase pages work the same way. You post updates that appear in the followers’ home page feeds where they can click to read the full post as well as Like, Comment and Share, just like they can on personal updates. But, here are a few very important differences, beyond the obvious visual appeal of the Showcase page. (more…)
Size your images for Twitter so they look good without clicking to expand. pic.twitter.com/TO0v8gPFvE
— Hugh Briss (@HughBriss) February 16, 2014
You’ve probably noticed by now that Twitter has become more visual, now that images we post on Twitter are shown in the feed without having to click a link. You may have also noticed that the images are not as tall relative to their width as the typical horizontal (landscape) photo is and even if you post a landscape oriented photo, the top and bottom gets cut off. So, I have a couple suggestions.
First, don’t post vertical (portrait) photos and images unless there’s a really good reason because viewers will need to click the “Expand” link to see the whole image. Second, when you post landscape oriented photos and images, size them to 2 x 1 proportions. That means they are exactly twice as wide as they are tall. I like to use 1024 x 512 pixels because when someone clicks the image on the desktop they’ll see a larger version, but anything over 500 pixels wide should be okay.
Someone sent me a screenshot from their Android Galaxy phone this morning showing the voice commands help page for the Google Now app, (similar to Siri) because they were surprised at the name they saw in the “Send email” example. Someone else then sent me a link to the help page on the web and the same name is there.
Click the image to view at actual size. And lest you think this screenshot is Photoshopped, feel free to take a look at the actual page.
UPDATE: ON a recent check I noticed that Google has changed the name in the example to John Smith.
— Hugh Briss (@HughBriss) December 18, 2013
When most people upload an image for a social media network like Google+ or Facebook they usually go by how it looks on their own monitor, but there’s a problem with that approach when it comes to our Google+ cover photos because there are variables that can affect the actual dimensions of the image on the screen. Unlike Facebook, where the image is a fixed size no matter the size of the viewers monitor, Google went with a responsive design and the image shrinks and expands as the monitor size increases. In addition, depending on whether the viewer sees 2 or 3 columns or the bio in the profile box to the left of the cover image is 2 lines or 3, the sides of the image can be cropped. So, even though your fancy new cover looks great to you on your monitor, it may look different to someone on a smaller or larger monitor, or on a mobile app.
Here are some screenshots showing how my Google+ page looks at several popular resolutions as well as on Android and iPhones. You’ll notice that more or less of the overall width is visible, depending on the monitor resolution. Click on any of the images to view at actual size.
1024 x 768
1366 x 768
1600 x 900
1920 x 1080
Android App. Entire image is visible, unlike on an iPhone. Don’t ask me why.
iPhone. Sadly, as you can see, unlike the Android app, the iPhone shows a very small portion of the entire overall image so trying to design something that works on an iPhone is just a compromise I’m not willing to make.
Here’s a template I created that indicates a safe area that will be visible to anyone. I recommend keeping anything important, like text, inside the safe area. To download the template, click the image below and download the full size image that opens. The maximum size for a cover image is 2120 x 1192 but the size recommended by Google is 1080 x 608 and that’s the size I design for.
For those of you with Photoshop, click here to download a layered psd file.
Did you know that every time you update your Page cover it shows up in your fans’ News Feeds? Seems like a great opportunity for marketing, except for one problem. If you’ve added a description for the image it doesn’t show up along with the image in the update like it would when you post a photo normally. Solution? Make sure people know to click the image.
If you add an obvious call to action, like “Click Here” to the cover image, that image suddenly looks just like a banner ad and people are going to click it. When they do, as long as you’ve added some marketing text as the description for that image, it’s going to appear next to it when it opens in the photo viewer, links and all.
It’s not a bad idea to have that call to action visible to everyone who views your Page Timeline, but just in case you’d rather be more subtle, here’s a little trick; just put the CTA in the spot that will be covered by your profile photo. No one will see it when they view your Timeline but it will be there when your fans see the “updated their cover photo” post.