LinkedIn introduced what they call Showcase Pages back in November but they’ve only been available to a select few. Recently, however, it appears that LinkedIn has made them available to anyone, as long as they have a Company page first. LinkedIn suggests using them as an adjunct to your primary Company page so the idea is that if you’re a large company with lots of divisions or product lines, you might want to have one for each division and build a following for each product. Personally, I think it makes more sense to use a Showcase page as your primary page and I’m going to show you why.
For the most part, Company pages and Showcase pages work the same way. You post updates that appear in the followers’ home page feeds where they can click to read the full post as well as Like, Comment and Share, just like they can on personal updates. But, here are a few very important differences, beyond the obvious visual appeal of the Showcase page. (more…)