post-tops

What Would You Do If Your Facebook Page Was Deleted Without Warning?

I wanted to share something that happened over the past few days in one of my Facebook groups. It’s a frightening and cautionary tale but fortunately one with a happy ending… at least for one person.

On Monday, one of our members, Dave Jackson, posted that Facebook had shut down his Page without an explanation. No warning — just poof — it was gone.

“My page has been deleted by Facebook. Logged in today and got FB message that as administrator the terms and conditions had been violated. I can’t imagine what they didn’t like about what I was doing. I was the sole admin. What is my first step in finding out how to get it reinstated? Please help!”

He’d gotten no previous warnings and knew he hadn’t done anything that would have warranted such an action. He appealed but was told the decision was final and the Page was gone forever and could not be reinstated. Facebook suggested he start a new Page and (more…)

Read More

post-tops

Missing Facebook Page Admin Invite? Here’s How to Find It

If you have ever added an admin to your Facebook Page, or been added as an admin, it’s quite likely that at some point you had an issue with the process. In the past, a person had to Like the Page before they could be made an admin but that changed recently and we no longer need to Like the Page first. If everything works as it should, we receive a notification on Facebook as well as in an email that we’ve been invited to become an admin of the Page. Unfortunately, it doesn’t always work the way it should and even though the person who invited you sees “pending” on their admin page, you never get the notification. Oh no, now what do you do? Simple. Just visit this page and you should see the invitation you need to accept right at the top of the page above all the Page Like invitations.

admin-invites

HT to NavNeet Sau and NiTish DhiMan for sharing this tip with me in my Facebook group.

Read More

Showcase Pages Take LinkedIn Company Pages to a Whole New Level

LinkedIn introduced what they call Showcase Pages back in November but they’ve only been available to a select few. Recently, however, it appears that LinkedIn has made them available to anyone, as long as they have a Company page first. LinkedIn suggests using them as an adjunct to your primary Company page so the idea is that if you’re a large company with lots of divisions or product lines, you might want to have one for each division and build a following for each product. Personally, I think it makes more sense to use a Showcase page as your primary page and I’m going to show you why.

linkedin-compare

For the most part, Company pages and Showcase pages work the same way. You post updates that appear in the followers’ home page feeds where they can click to read the full post as well as Like, Comment and Share, just like they can on personal updates. But, here are a few very important differences, beyond the obvious visual appeal of the Showcase page. (more…)

Read More

How to Make Sure Your Images Look Good in the Twitter Feed

You’ve probably noticed by now that Twitter has become more visual, now that images we post on Twitter are shown in the feed without having to click a link. You may have also noticed that the images are not as tall relative to their width as the typical horizontal (landscape) photo is and even if you post a landscape oriented photo, the top and bottom gets cut off. So, I have a couple suggestions.

First, don’t post vertical (portrait) photos and images unless there’s a really good reason because viewers will need to click the “Expand” link to see the whole image. Second, when you post landscape oriented photos and images, size them to 2 x 1 proportions. That means they are exactly twice as wide as they are tall. I like to use 1024 x 512 pixels because when someone clicks the image on the desktop they’ll see a larger version, but anything over 500 pixels wide should be okay.

 

Read More

Thanks for the Shout-Out, Google

Someone sent me a screenshot from their Android Galaxy phone this morning showing the voice commands help page for the Google Now app, (similar to Siri) because they were surprised at the name they saw in the “Send email” example. Someone else then sent me a link to the help page on the web and the same name is there.

Click the image to view at actual size. And lest you think this screenshot is Photoshopped, feel free to take a look at the actual page.

UPDATE: ON a recent check I noticed that Google has changed the name in the example to John Smith.

google-voice-screen

 

 

Read More

Google+ Cover Template That Works for All Monitor Resolutions

When most people upload an image for a social media network like Google+ or Facebook they usually go by how it looks on their own monitor, but there’s a problem with that approach when it comes to our Google+ cover photos because there are variables that can affect the actual dimensions of the image on the screen. Unlike Facebook, where the image is a fixed size no matter the size of the viewers monitor, Google went with a responsive design and the image shrinks and expands as the monitor size increases. In addition, depending on whether the viewer sees 2 or 3 columns or the bio in the profile box to the left of the cover image is 2 lines or 3, the sides of the image can be cropped. So, even though your fancy new cover looks great to you on your monitor, it may look different to someone on a smaller or larger monitor, or on a mobile app.

Here are some screenshots showing how my Google+ page looks at several popular resolutions as well as on Android and iPhones. You’ll notice that more or less of the overall width is visible, depending on the monitor resolution. Click on any of the images to view at actual size.

1024x768

1024 x 768

1366x768

1366 x 768

1600x900

1600 x 900

1920x1080

1920 x 1080

android

Android App. Entire image is visible, unlike on an iPhone. Don’t ask me why.

iphone

iPhone. Sadly, as you can see, unlike the Android app, the iPhone shows a very small portion of the entire overall image so trying to design something that works on an iPhone is just a compromise I’m not willing to make.

Here’s a template I created that indicates a safe area that will be visible to anyone. I recommend keeping anything important, like text, inside the safe area. To download the template, click the image below and download the full size image that opens. The maximum size for a cover image is 2120 x 1192 but the size recommended by Google is 1080 x 608 and that’s the size I design for.

Download this free Google+ cover photo template that works for all monitor resolutions.

For those of you with Photoshop, click here to download a layered psd file.

 

Read More

How to Turn Your Facebook Page Cover into a Clickable Banner

page-cover-banner1

Did you know that every time you update your Page cover it shows up in your fans’ News Feeds? Seems like a great opportunity for marketing, except for one problem. If you’ve added a description for the image it doesn’t show up along with the image in the update like it would when you post a photo normally. Solution? Make sure people know to click the image.

If you add an obvious call to action, like “Click Here” to the cover image, that image suddenly looks just like a banner ad and people are going to click it. When they do, as long as you’ve added some marketing text as the description for that image, it’s going to appear next to it when it opens in the photo viewer, links and all.

page-cover-banner3

It’s not a bad idea to have that call to action visible to everyone who views your Page Timeline, but just in case you’d rather be more subtle, here’s a little trick; just put the CTA in the spot that will be covered by your profile photo. No one will see it when they view your Timeline but it will be there when your fans see the “updated their cover photo” post.

page-cover-banner2

 

Read More

How Solid is Your Brand?

branding-cowboy2

Is your brand rock solid or more like Jello; sort of transparent and a bit wobbly? Is your branding consistent in everything you do? Remember, your brand isn’t just the face on the company but the voice behind it too. If it quivers, people will stop listening. If the face is always changing, people won’t remember who you are.

First, you need to know who you are and why you do what you do, then you need to be able to show people who you are and convince them you’re the best at what you do, and ultimately, you need them to remember who you are and have an almost compulsive need to tell their friends who you are.

Think about your favorite brands and ask yourself if they’re your favorite because their product or service is better than other choices, or because they’re exceptional at branding themselves and building your trust and loyalty? Is Quaker State really better than Pennzoil or Mobil or have they just established a solid and lasting brand that led grandfathers to recommend Quaker State to their sons and daughters who grew up and now recommend Quaker State to their children?

 

Read More

YouTube’s Revamped Comments Require Google+ Account; Works Great (sarcasm)

I’m sure we can all agree that the comment system on YouTube is out of control, and has been for a long time, and the primary reason is that anyone can comment (troll and spam) anonymously. So, yesterday, Google announced that they are rolling out a major update and the comments will be tied into Google+ pages. This should cut down on the hate comments and the spam will stop, right? Um… wrong. All they need is an anonymous Google+ page, D’oh!

youtube-google-comments

 

Read More