In: Social Media11 Aug 2013
Do you know what a “click farm” is? If you haven’t heard of them the name should give you a quick idea. It’s a place that generates clicks, traffic, and fans for a fee, but unlike a bot, they employ actual people who sit in rooms clicking on pages and ads or liking Facebook posts or Pages, following Twitter accounts, and viewing YouTube videos. And the people doing the clicking aren’t doing it because it’s fun or profitable, they do it because they’re forced to or have no other option. It’s basically slave labor. From what I’ve read, people in Bangladesh work in rooms with bars on the windows and are paid as little as $1 for 1,000 clicks. I wonder how long it takes to log in and out of 1000 accounts and click on 1000 ads or Like buttons or view a video 1000 times.
If you’ve ever purchased fake followers or paid for cheap clicks on banners ads you may think it’s no big deal and find ways to rationalize why misleading people is okay, but are you really the kind of person who can sleep at night knowing that thousands of people, probably even children, are being forced to do this just so you can brag about your fan count or steal money from Google?
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Hugh Briss is the owner of Social Identities.