Getting Creative with QR Barcodes; Funny Little Graphics That Contain a Lot of Information

In: Social Media

10 Jan 2010

See that funny little black and white graphic up there next to my logo? That’s called a QR code. These mobile barcodes are big in Japan and slowly catching on in the west. If you’re not familiar with them yet, they’re the equivalent of the more common line barcodes, but they can be used for a lot more than just identifying products on packaging. For example, if you shoot that QR code next to my logo with your mobile phone’s bar code reader it will give you the link to this blog. A handy way to add my blog url on your mobile phone without having to type it in.

You can get a barcode/QR reader for just about any phone with a camera and there are several apps available for iPhones and Android devices.

Many websites are using QR codes to give direct access to software or apps to download. They can be used to deliver short text messages too, so you could add one to your business card or even store the image on your phone and someone at a convention would simply scan the image on your mobile phone and instantly have all the information you’d normally provide on your business card, including a clickable link to your website. How about having one printed on a t-shirt that provides a link to your Twitter account with the words, “Follow me on Twitter”. Just think how much attention you ladies will draw at a tweetup when everyone is taking pictures of your chest.

Check out my Twitter page and you’ll see that I’ve added one to my background that when scanned displays the message, “Please visit my blog at http://hughbriss.com” and the link is clickable.

If you’d like to create a custom QR code for yourself there are several websites that offer the service. Two that I like are Qurify and Kawa.

The few ideas I’ve mentioned in this post are just the tip of the iceberg and I can’t wait to see just what creative uses QR codes will be put to. Please show us examples of uses you’ve come across in the comments.

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  • Sheela,

    There is a way - I don't know how.

    For example, a few companies did QR codes that linked to a URL allowing you to download a ringtone or wallpaper. So, I don't see why an image is any different then wallpaper. Links to any app stores could also launch another application that could allow for content transfer. But, much of this depends on the reader, and phone model.

    I think the challenge is figuring out in how many steps you need to go through to do this? I think Hugh brings up a good point asking if you can "stream" your image to their phone? Good luck, and I will let you know if I find out any specific codes that allow this. Where there is a will, there is a QR.

    Best,
    Patrick Donnelly
    www.QrArts.com



  • sheela
    can we download a image using QR barcodes?
  • As far as I know you'd have to show a link to an image. When you scan a QR code it sends a text message or link to your mobile device.
  • Hi,

    I have been making some custom artistic QR codes that I wanted to share. I wanted to see how far you could go with color, shape, and pushing the boundaries of Error correction.

    http://blogofpatrick.wordpress.com/category/qr/

    I am just starting out feeling out where my art intersects businesses, and I would appreciate any feedback. Feel free to link to any of my articles if they resonate with your blog.

    Thanks,
    pd


  • I think it's cool to add art artistic touches to the QR codes as you're doing but my understanding is that the barcode scanners most mobile phone users utilize are a bit finicky. As long as the QR code blocks are quite visible it shouldn't be a problem but it seems that the suggestion -- if you want everyone to be able to read them -- is to keep a square box around the code. I'd be interested to hear your results.
  • I work for an awesome new company, Qonnect.mobi, and we are doing exactly what Godfried said is being done over seas. We are using what we call Qonnects to help real estate agents market their properties and themselves in Chicago!
  • Cool Kerry! Can you say anything about the results? Are more houses being sold? Do you track any visitors stats? Of course, you dont have to go into detail but whatever you can share would be interesting
  • Hi there Hugh!

    QR Codes are and just as you, I hope they will be adopted worldwide soon. As you ask for, some example of using QR Codes that I've seen 'in real life': Some real estate brokers here in the Netherlands show a QR Code on houses that are for sale. When following the link, you can see pictures of the inside. Also, I've seen a poster campaign with a QR Code. A question is asked on the poster and when you follow the QR Code, you enter a quiz (and are able to answer the question).

    Anyway, thanks for mentioning our nice QR Code Generator at www.qurify.com Coming months, we will work on a new version of Qurify with even more options.

    Kind regards,

    Godfried van Loo
    (Qurify.com, Scoutle.com, Yocter.com, ...)

    PS
    Have you seen our QR Code plugin for Wordpress? It allows you and your visitors to create (qurify) QR Codes directly on your blog.
  • Thanks for commenting, Godfried, I'll check out that Wordpress plugin. It sounds interesting.
  • Jeff
    Where is this creativity you speak of...?
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