How Facebook’s New “Subscribe” Feature Can Benefit Your Business Page

In: Facebook|Social Media

16 Sep 2011

I recently activated Facebook’s new “Subscribe” function for my profile and have been picking up subscribers steadily for the past day. Since the launch I’ve been wondering if there could be any useful benefit from this for those of us with business Pages as well as personal profiles and five minutes ago I think I found at least one.

While I was checking out a few people who had recently subscribed to my profile I noticed that when you click on the “Subscriptions” link on a profile it opens a page with a list of all of the profiles that person has “subscribed” to. In most cases it seem that Facebook displays the school or employer information for each of those profiles and here’s where the benefit for your business (fan) Page comes in.

You’ll notice from the screen shot that I haven’t simply linked to my employer’s Page but I have taken the time to type in some text and then I’m linking to my own company Page for Social Identities. The cool part is that the words “Social Identities” are hyperlinked to my Page. When someone clicks on a friend’s “Subscriptions” link to see who they find interesting, if they’ve subscribed to my profile, that person will see a message telling them what my Page is about and encouraging them to click the link.

To make this work for you you’ll need to add some compelling text to the “Position” field in the “Education and Work” area of your settings page and then link to your Facebook business Page as your “Employer”.



  • http://twitter.com/mcioni Maureen Cioni

    So, if you link your business page as your employer (which I already have) does it automatically link my business page to the position description? I tried manually linking it in the Position field but it didn’t work. 

    • http://www.socialidentities.com Hugh Briss

      When you add your employer it automatically adds the link if a Page exists for the employer and typically the text in front of the link will be “Works at” unless you change it. So, if you type something into the “position” field it will replace “Works at” and then will show the link to your employer’s Page or if they don’t have one Facebook creates a generic Page. If, however, you have your own Page you can add the link to that Page instead of an employer’s Page.

      Here’s some instructions from Facebook that might be helpful. http://www.facebook.com/help/?faq=212641962091249

  • http://www.facebook.com/profile.php?id=100000196504406 Kim Wennerberg

    Hugh, just a couple of weeks ago I updated my personal profile with essentially the same text – & of course, had a few new “fans” on my biz page immediately! Another side bennie is that it shows in the newsfeed of your friends as you having ‘updated or added your employer’ when you update your profile.

    I agree, I can see this being a benefit in the list of subscribers, most of whom won’t have anything similar typed in, so you’ll stand out a bit (for the moment, at least, until everyone else catches on!). lol   Nice catch…thanks for sharing with us!

    Kim Wennerberg

    • http://www.socialidentities.com Hugh Briss

      I’m glad you found it useful.

  • http://www.facebook.com/profile.php?id=100000196504406 Kim Wennerberg

    Hugh, just a couple of weeks ago I updated my personal profile with essentially the same text – & of course, had a few new “fans” on my biz page immediately! Another side bennie is that it shows in the newsfeed of your friends as you having ‘updated or added your employer’ when you update your profile.

    I agree, I can see this being a benefit in the list of subscribers, most of whom won’t have anything similar typed in, so you’ll stand out a bit (for the moment, at least, until everyone else catches on!). lol   Nice catch…thanks for sharing with us!

    Kim Wennerberg

  • Christine

    It was a bit tricky, Hugh, but I think I got there.  Many thanks!

    • http://www.socialidentities.com Hugh Briss

      My pleasure.

  • Pingback: Tips Tuesday and Measuring Your Site Performance

  • http://www.facebook.com/profile.php?id=1817442407 Joe Strokusz

    I want to be able to have a business page that does not allow people to comment on my posts. Do you know of a way around this ?

  • http://www.facebook.com/profile.php?id=1817442407 Joe Strokusz

    I want to be able to have a business page that does not allow people to comment on my posts. Do you know of a way around this ?