Use Two-Stage Facebook Landing Pages with an Incentive to Increase “Like” Clicks

24 Jan 2011

If you have a Facebook business (fan) page, chances are your primary goal is to get as many people “liking” you as possible and one of the best ways to do that is with a custom landing page. By showing people who land on your Facebook page for the first time something besides your “wall” page you greatly increase the chances they’ll click on the “Like” button. A recent study showed the increase can be as much as 25% more than without a landing page but there’s a way to increase that even more. By using a two-stage or reveal landing page and providing visitors an incentive to click the Like button to receive something in return for the effort.

What exactly is a two-stage landing page? By using a bit of code it’s possible to hide some of the content from non fans, or those people who haven’t yet clicked the Like button. Once the Like button is clicked, the second page is revealed and can contain additional information, such as a form or link to receive your free gift. Perhaps you have a free ebook you want to give people who Like you to show your appreciation. Rather than showing them the registration form on the first landing page you hide it from view until the Like button has been clicked. Another idea — that would work great for musicians — would be to entice the viewer to click the Like button to get access to a link to download an early release of their latest MP3 after they click.

I recently designed such a landing page for Devani Freeman who wanted to offer her fans a copy of her 7 day blueprint for building a powerful email list. She even went so far as to create a video specifically for the landing page introducing herself and encouraging viewers to join her page — an excellent idea, btw. Below are screen shots of the page as it appears before the Like button is clicked and what you see after the click.

~~If you’d like to read more about this simple technique and get the FBML code to make it happen, click here.~~ Update: The FBML app has been discontinued so you will no longer be able to use it to add new reveal tab pages but the same thing can be accomplished using iframes. The new Static HTML iframe app makes it’s quite easy to do and you simply need to add the HTML for both the visible first frame and the hidden second frame in two separate fields in the app.

If you are interested in having a custom landing page and don’t have the ability to make one for yourself click here to find out more about my services.

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Anonymous

Love the page – it looks phenomenal! Definitely something I am considering adding to mine. Do you do just the coding for it if we do our own design?

http://www.hughbriss.com Hugh Briss

Thanks, Kirsten. Actually I design landing pages and if the client wants a two-stage page I take care of the coding but I don’t offer coding services to those who’ve designed their own pages.

Iamqueensblvd24

Terrific Post! I am really into social media right now (like everyone else out there!), especially Facebook Marketing and FBML. It can be hard to keep up to date with such a fast changing innovative topic but I manage to do it through blog posts exactly like yours. Tips and tricks rock. I am trying to learn as much as possible to put myself ahead of the curve. So thank you again!
http://www.wordpresstutorialvideos.co.tv/ Wordpress Tutorials Videos

I did same some thing little different. check out: http://www.facebook.com/imshahrukhkhanDOTcom
http://twitter.com/Pure_Chiro Pure Chiropractic

Great post! There is a chiropractic marketing guy doingt something similar. See his dummy listing here: http://www.facebook.com/#!/pages/Jose-the-Chiropractor/177734972251623 We are going to do something similar, maybe with an exercise sheet PDF. The coupon feels cheap and unprofessional. What do you think?

http://www.socialidentities.com Hugh Briss

I take your point about the coupon on that page but perhaps it’s not so much the idea of a coupon but the way it’s presented. The design seems better suited to a mattress store, perhaps something a bit less flashy would be more appropriate. It also seems odd that they don’t indicate exactly what the savings is. nnMy biggest problem with that page is that it tells me nothing about the chiropractor and why I should follow him other than to get the coupon. I think offering an incentive is a great idea but it should be an additional incentive and secondary to an explanation about what the page is about and why you would want to receive their posts in your news feed. If your page doesn’t provide value on an ongoing basis people will just “Like” you long enough to get the freebie and then unlike you.