Most of us know that the best time to post on our social media pages depends on where the majority of our fans and followers live, not where we live. So, when you see an infographic that says the best time to post on Facebook is 8am it’s probably wrong. Those of us who have been doing this for a while probably know to check our Insights to find out when our fans are actually online but think about all the poor newbies who follow the advice they read.
Can you imagine learning to drive in England from a US website that says it’s illegal to drive on the left side of the road? The information is correct for the person who wrote it but not for the reader and the same is (more…)