In: Twitter21 Jul 2014
When Twitter launched the new design recently one of the very valuable changes was the option to Pin a tweet. Pick any tweet and pin it and it will be the first tweet on your page for as long as you keep it pinned. This gives you a perfect opportunity to tell people why they should follow you, make a sales pitch, etc.
It’s not likely people visit our Twitter pages more than once but it’s important to make a good first impression the first time they do so they follow us. And if you can grab their attention with that first pinned tweet, you might get more than a follow out of it.
To pin any tweet just click the triple dot icon and select “Pin to your profile page”.
In: Twitter17 Jul 2014
The best way to get a lot of impressions and engagement on your Tweets is to post content that grabs the viewer’s attention and then compels them to retweet it. A good way to do that is to include an image. Images stand out better in a long stream of tweets and the right images can create a knee jerk retweet just like a good image on Facebook will get a quick like.
In this post I’m going to show you how to create an oversized image that looks good in the stream on both desktop and mobile but encourages followers to click to expand it. Of course this happens naturally with certain photos but how about an image that includes a hidden Easter Egg they can’t resist searching for?
For my example I’m using a contest of sorts. Technically, everyone wins although a purchase is required so I’m using the prize to hopefully generate sales.
The trick is to design the image so that only part of it shows in the Tweet. To accomplish this, start with a 506 x 506 pixel square. Next, select a horizontal section that is dead center vertically and 506 x 256 pixels. That will leave 125 pixels above and below the area that will show in the Tweet. Put the stuff you want to be visible in the Tweet in the horizontal area and then put your Easter Egg in the area above and below that section.
Now, when the Tweet appears on your followers’ screen, they’ll only see the center section at first, but if you’ve given them a reason to click to expand the image, they’ll find the hidden treat.
Note: For some reason I can’t explain, when I tried this with images I’d save as PNGs Twitter chose to show the bottom rather than the center of the image but when I save as JPG it works every time.
P.S. You’re eligible to claim the free cover image of your choice just for reading my post.
I’m sure by now you’re aware that Facebook uses an algorithm to decide what kinds of post you like and want to see more of and which ones you don’t want to see. They claim that since there’s no way anyone can see all of their friends’ posts it’s up to them to make sure you only see the ones you’re really interested in. Problem? Sure, that’s a problem. Do you think it’s possible for a computer to know what you do and do not want to see?
Fortunately there is a solution to the problem, although it’s not likely you’ll ever see everything your friends post. But, if you have certain friends, family members or Pages you want to be sure you never miss a post from, you can do one of two things. Add them to an interest list, which you’ll then need to check independently from your main News Feed, or you can turn on notifications. By selecting “Get Notifications” for any personal profile or business page you’ll never miss any of their posts again. Even if they don’t show up in your main News Feed you’ll still be able to read them via the notification you’ll get in the globe icon at the top of your page.
For those of you with Facebook Pages who would like to let your fans know how to see all of your posts, I created this generic screenshot graphic. Feel free to copy it and use it on your own Pages to make sure your fans know what to do so they don’t miss any of your posts.
If cell phone companies started hiding text messages because they thought we were getting too many, everyone would be shouting from the rooftops and yet Facebook hides 90% of the posts from our friends and Pages we like, and there’s barely a whimper.
It’s time to make ourselves heard. We’re not dumb, we know it’s not likely we can read everything our friends post on Facebook but there’s a big difference between missing something because we didn’t see it, and never having the chance to see it because someone decided it wasn’t important to us.
I have a theory about Reach. My theory is not based on any scientific experiments and to be honest, it’s only based on my observations of what seemed to be some odd behavior on my latest post which caused me to go back and analyze my Insights.
One hour ago I posted this silly update on my Page.
What? Facebook is going to start removing inactive accounts and may be shutting down completely in November?
I included a link to an article on All Facebook about one of those idiotic memes that has started making the rounds again, telling people that Facebook would delete their account for inactivity if they didn’t share the post with at least 15 of their friends. I only included a bit.ly text link with no image and no link preview. So far, that post has gotten a reach that exceeds the reach of any of my posts in the past month after only 1 hour.
Normally a post will do well if it gets lots of likes and comments but most importantly, shares, and the more it gets the higher the reach. But…This post has only gotten 5 likes, 3 comments and 0 shares so far.
Update: The post is 21 hours old and the reach is now 3 times higher than any of my posts in the past 2 months and it has gotten 5 times as many clicks. The breakdown on the clicks is 60% fans and 40% non fans.
I’m about to tell you my theory but first, you’re probably wondering why the heck are so many people clicking on a text only link with no image and no preview? I think it’s because they either thought my post was funny and wanted to see what I was on about, or more likely, it scared the crap out of them and since I didn’t provide any details in my post they had no choice but to click the link.
So, why in the world is the reach so high so soon with such low engagement? Here’s my theory. Since my post has not gotten enough likes, comments or shares to warrant the high reach there can only be one conclusion. It’s the number of clicks the link is getting. So far, almost one third of the people reached have clicked on the post. I have noticed a correlation between clicks and reach before but it wasn’t quite this noticeable because typically those posts also got a high number of likes, comments and shares.
Conclusion? Find ways to compel people to click the links in your posts.
If you check your Insights you’ll find that typically, a very small number of people actually click the links, and far fewer if you don’t include the preview and just leave a text link. The conundrum there is that text only posts with links and no preview get a higher reach than posts with a preview but people are less inclined to click a text ink than they are if they see a cool photo and a lead-in blurb in a preview.
The best way to achieve a high organic reach is to get lots of likes, comments and shares and apparently a lot of clicks. Find ways to get more clicks.
If you include a photo in the post see if you can find a way to get people to click it. This would be easy on a photographer’s page because everyone will want to click to see the full size, high res version.
If you leave the link preview and the photo that Facebook pulls from the page you’re linking to doesn’t grab your attention it’s not going to grab anyone else’s either, so replace it.
If you leave the text link in the post and remove the preview, be sure to include a compelling call to action to encourage people to click the link. One way I like to do this is to start my post with my own commentary about something I’m linking to and then copying and pasting a small bit of the story with something like “Read the rest here” or even “continued” in front of the text link.
I’m not a big fan of hashtags on Facebook, especially when more than a couple are added, but it since a click on a hashtag counts, it might be worth throwing one in once in a while.
Write longer posts so the “See more” link appears and viewers need to click it to read the rest of the post.
When you read anything official from Facebook about the signals the News Feed algorithm pays attention to they always mention likes, comments and shares, but they never talk about clicks.
In: Facebook9 Jun 2014
Hopefully Facebook will eventually change the way our cover photos look in the mobile app and stop cutting off the sides, but until then, here’s the solution if you’re using a custom graphic and not just a photo.
Create your image as you normally would, making sure the part you want to be visible on desktop computers is 851 x 315 pixels but make the overall dimension 851 x 475 pixels. As you can see from my screenshot, I filled in the bottom section with a solid color because it looks better than way for my design but if yours looks good by just letting whatever background you use extend all the way to the bottom, that would be optimal.
When you upload the image to your Page, reposition it so the top is showing on desktops but when someone views your Page on their mobile phone they’ll see the full height as well as the full width. No more compromising your Page cover design just so it looks good on mobile.