Facebook is beefing up the video section of our pages and they are clearly taking on YouTube, but that’s great for us because we can now Feature a video. Not only does the Featured video display very large at the top of our video page, but it also shows up in the About section on the Timeline.
What a great opportunity to create a unique video specifically for your Facebook Page, speaking directly to your visitors. I highly recommend creating a short video letting users know what your Page is about and encouraging them to click the Like button. As with all videos uploaded directly to Facebook we can also add a call to action at the end of the video with a link to our website, blog, etc.
For my “About” video I decided to do a little riff on Liam Neeson’s LinkedIn video promoting Taken 3 just for fun.
Sometimes a picture needs no words. A photo of a crying mother holding her baby in front of a bombed out building doesn’t need a caption, the story is told in the photo. But, there are many times when a photo without a caption to give it context is practically useless.
Case in point; a Facebook status update that includes text with supporting photos which Facebook then breaks up into individual photo updates.
Here’s an example of a tip I posted on Facebook that included text and three supporting photos. I posted this as a status update and uploaded the photos directly with the post, it’s not an album. As you can see (more…)
Facebook groups are great for clubs and other types of communities but when used in conjunction with a Facebook Page they can be your secret weapon for reach and engagement.
I’ve always said the power of social media is not in selling directly but in inspiring and motivating others to do it for you and one of the best ways to do that is to build a community of people who (more…)
The best way to ensure good organic reach on your Facebook Page status updates is to post quality content. Nothing new there but I have a suggestion for you with the new year arriving, especially in light of Facebook’s claim that they’ll cut the reach on overly promotional posts in 2015. My suggestion? Cut back on updating your Page (unless you already don’t overdo it.)
I’m sure that sounds strange to many of you who’ve been told to post every two or three hours, every day, but the fact is that unless (more…)
We all go to a lot of trouble to craft our personal brand and agonize over our professional bios or resumes so why wouldn’t you put the same thought into your headshot? Before anyone starts to read your surely impressive story they’re going to get their first very important impression from the first thing they see; your profile photo. Would you walk into a job or client interview wearing shorts or drinking a beer? Then why would you present that image online? (more…)
I met the Captain many years ago on a perfect afternoon in November. I think I was seven, or maybe eight. He wasn’t tall or imposing in any way. Actually, he was kind of short, but there was something about seeing him on that big sailing ship in his sharp blue uniform with the gold epaulets and gleaming gold buttons that told me he was special. He wore a big blue hat with a gold letter C on it and he had a big white mustache that reminded me of the handlebars on my bike. It only took a few minutes to know I was going to spend a lot of time with the Captain.
My mother is the one who introduced me to the Captain. She was always drawn to men in uniform. I guess that’s one of the reasons she married my dad. He was in the Navy too, but my dad didn’t have a treasure chest full of gold like the Captain did and (more…)
As you probably know by now, Facebook is banning like-gates (fan-gates) starting November 5, 2014. But, don’t worry, there’s a new and better option.
With like-gated (fan-gated) Facebook tabs, the page owner could offer an incentive of some kind to encourage (force) someone to like their Page. That worked okay for a while but it typically lead to a lot of poorly targeted likes, especially if the incentive wasn’t appropriate. Giving away a free iPad might generate lots of Page likes but how many of them would (more…)
Are you a Twitter power user with a cool custom cover image? Do you still have a custom background too? Why not? When Twitter switched to their awesome new layout with the nice big cover image and the white background they eliminated the need for a custom background, right? Wrong. (more…)
Premium LinkedIn account holders have been enjoying a nice perk for a few weeks now, a brand new design that includes a big cover graphic, similar to Facebook and Twitter. LinkedIn did have a page up for a while so free users could get on the waitlist but that has been shut down. The good news is that I’m starting to see more and more free accounts with the new design so it looks like the rollout is speeding up.
The new layout is responsive, which means the cover image expands to cover the top of the page no matter how large the viewer’s monitor but unlike Facebook and Twitter, LinkedIn covers a fairly large portion of the image that you’ll need to (more…)