linkedin-cover

Tips for Creating a Cover Image for the New LinkedIn Design Plus a Template

Premium LinkedIn account holders have been enjoying a nice perk for a few weeks now, a brand new design that includes a big cover graphic, similar to Facebook and Twitter. LinkedIn did have a page up for a while so free users could get on the waitlist but that has been shut down. The good news is that I’m starting to see more and more free accounts with the new design so it looks like the rollout is speeding up.

The new layout is responsive, which means the cover image expands to cover the top of the page no matter how large the viewer’s monitor but unlike Facebook and Twitter, LinkedIn covers a fairly large portion of the image that you’ll need to (more…)

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fb-cover-size

Simple Trick to Make Your Facebook Cover Image Look the Same on Desktop and Mobile

If you have a Facebook business Page you’ve probably noticed by now that your cool cover image doesn’t look the same in the mobile app as it does on the desktop. The height is maintained but the sides are cropped off. Twitter used to do that as well but just rolled out the new design that shows the entire cover image so hopefully Facebook will get around to making the change soon. In the meantime, here’s the solution. (more…)

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tag

How to @Tag People as Your Page in a Post on Your Facebook Fan Page

A few years back Facebook allowed Pages to tag people in their posts but ultimately removed the option, probably because they were worried Pages would use it to spam users. We can tag other Pages and we can still tag people on our Pages as the Page but only in the comments and even then only if the person has already commented on that post but, unless you know the trick, you can’t tag people in your post.

So, how did I do it?

(more…)

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time-relative

Hey Gurus, Stop Telling People the Best Time to Post on Social Media Pages

Most of us know that the best time to post on our social media pages depends on where the majority of our fans and followers live, not where we live. So, when you see an infographic that says the best time to post on Facebook is 8am it’s probably wrong.  Those of us who have been doing this for a while probably know to check our Insights to find out when our fans are actually online but think about all the poor newbies who follow the advice they read.

Can you imagine learning to drive in England from a US website that says it’s illegal to drive on the left side of the road? The information is correct for the person who wrote it but not for the reader and the same is (more…)

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post-tops

Make Posts on Your Blog, Twitter, Pinterest and Google+ More Dynamic with Animated GIFs

Let me start by saying I’m not a fan of the typical bouncing, blinking, spinning, seizure inducing animated GIFs we all know and hate. Those aren’t the type of images I’m recommending you use but the truth is that animated GIFs do get your attention and can be very effective if they’re different than the usual images everyone is used to seeing. You can’t even take your eyes off of that tranquil waterfall, can you? :)

state-of-mind

Twitter recently added support for animated GIFs up to 3MB in size and they also play and work great on Google+ and Pinterest. And of course, as you can see, they’re an excellent addition to blog posts.

A great way to use them is to demonstrate something. Create a short animated tutorial on how to change a tire or bait a hook or tie your shoes. Use them as dynamic moving backgrounds for inspirational messages instead of static photos, like I’ve done in the example I’ve included here. Instead of static photos of your products, switch to short animated GIFs showing them in use.

There are lots of ways to create animated GIFs, including Photoshop, but anyone will be able to (more…)

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like-to-win

How to Use Facebook Contests to Generate Page Likes Despite the Fangate Ban

I’m going to assume you’ve already heard that as of Nov. 5, fangated tab pages will no longer work. Requiring someone to Like your Page in order to enter a contest is no longer an option.

The Fangate Ban is a Good Thing

In the long run this will be better for most Pages that were running contests giving away iPads, big screen TVs or even cars because the only thing that accomplished was to add a bunch of fans who had zero interest in the content and only (more…)

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like-gate

How to Comply with Facebook’s Fangate Ban and Still Get Page Likes

In case you haven’t heard yet, Facebook recently announced that in a couple months they will be removing the fangate option on third party app tabs to prevent Page owners from offering incentives just to get Page likes. We can still use landing and contest pages but will no longer be able to incentivize Likes by requiring users to like our Page to win something or get a free eBook, newsletter, etc.

Although I’ve never been a fan of using a fangate to force users to like a Page to get something just to add fans, I do think they had their uses. I also didn’t see anything wrong with offering a newsletter subscription or free eBook to people after they like your Page to grow your email list. But don’t worry, I’m about to show you how you can still use a landing page to (more…)

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like-follow-featured

Facebook’s Like and Follow Buttons Confuse Users and Hurt Pages

I like ice cream. I like it a lot, but I don’t have a reason to follow ice cream. I have some favorite brands and I might want to let Ben & Jerry’s Ice Cream know I’m a fan of their product by liking their Facebook Page but does that mean I want to read what they post in my News Feed? Maybe, maybe not.

Lots of people liked Jesus. They followed him everywhere because they wanted to hear what he had to say. They liked him and they followed him. Did some of them like what he had to say and yet didn’t want their friends or the Romans to know they (more…)

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