We all go to a lot of trouble to craft our personal brand and agonize over our professional bios or resumes so why wouldn’t you put the same thought into your headshot? Before anyone starts to read your surely impressive story they’re going to get their first very important impression from the first thing they see; your profile photo. Would you walk into a job or client interview wearing shorts or drinking a beer? Then why would you present that image online? (more…)
I met the Captain many years ago on a perfect afternoon in November. I think I was seven, or maybe eight. He wasn’t tall or imposing in any way. Actually, he was kind of short, but there was something about seeing him on that big sailing ship in his sharp blue uniform with the gold epaulets and gleaming gold buttons that told me he was special. He wore a big blue hat with a gold letter C on it and he had a big white mustache that reminded me of the handlebars on my bike. It only took a few minutes to know I was going to spend a lot of time with the Captain.
My mother is the one who introduced me to the Captain. She was always drawn to men in uniform. I guess that’s one of the reasons she married my dad. He was in the Navy too, but my dad didn’t have a treasure chest full of gold like the Captain did and (more…)
As you probably know by now, Facebook is banning like-gates (fan-gates) starting November 5, 2014. But, don’t worry, there’s a new and better option.
With like-gated (fan-gated) Facebook tabs, the page owner could offer an incentive of some kind to encourage (force) someone to like their Page. That worked okay for a while but it typically lead to a lot of poorly targeted likes, especially if the incentive wasn’t appropriate. Giving away a free iPad might generate lots of Page likes but how many of them would (more…)
Premium LinkedIn account holders have been enjoying a nice perk for a few weeks now, a brand new design that includes a big cover graphic, similar to Facebook and Twitter. LinkedIn did have a page up for a while so free users could get on the waitlist but that has been shut down. The good news is that I’m starting to see more and more free accounts with the new design so it looks like the rollout is speeding up.
The new layout is responsive, which means the cover image expands to cover the top of the page no matter how large the viewer’s monitor but unlike Facebook and Twitter, LinkedIn covers a fairly large portion of the image that you’ll need to (more…)
There is virtually no difference between the mobile version of Facebook and the app other than some minor aesthetics — and you may have heard the app will drain your battery faster — but I have three good reasons why you should add a shortcut to the mobile site and start using it instead of the app, now. (more…)
If you have a Facebook business Page you’ve probably noticed by now that your cool cover image doesn’t look the same in the mobile app as it does on the desktop. The height is maintained but the sides are cropped off. Twitter used to do that as well but just rolled out the new design that shows the entire cover image so hopefully Facebook will get around to making the change soon. In the meantime, here’s the solution. (more…)
A few years back Facebook allowed Pages to tag people in their posts but ultimately removed the option, probably because they were worried Pages would use it to spam users. We can tag other Pages and we can still tag people on our Pages as the Page but only in the comments and even then only if the person has already commented on that post but, unless you know the trick, you can’t tag people in your post.
So, how did I do it?
Most of us know that the best time to post on our social media pages depends on where the majority of our fans and followers live, not where we live. So, when you see an infographic that says the best time to post on Facebook is 8am it’s probably wrong. Those of us who have been doing this for a while probably know to check our Insights to find out when our fans are actually online but think about all the poor newbies who follow the advice they read.
Can you imagine learning to drive in England from a US website that says it’s illegal to drive on the left side of the road? The information is correct for the person who wrote it but not for the reader and the same is (more…)
Let me start by saying I’m not a fan of the typical bouncing, blinking, spinning, seizure inducing animated GIFs we all know and hate. Those aren’t the type of images I’m recommending you use but the truth is that animated GIFs do get your attention and can be very effective if they’re different than the usual images everyone is used to seeing. You can’t even take your eyes off of that tranquil waterfall, can you?
Twitter recently added support for animated GIFs up to 3MB in size and they also play and work great on Google+ and Pinterest. And of course, as you can see, they’re an excellent addition to blog posts.
A great way to use them is to demonstrate something. Create a short animated tutorial on how to change a tire or bait a hook or tie your shoes. Use them as dynamic moving backgrounds for inspirational messages instead of static photos, like I’ve done in the example I’ve included here. Instead of static photos of your products, switch to short animated GIFs showing them in use.
There are lots of ways to create animated GIFs, including Photoshop, but anyone will be able to (more…)