Let me start by saying I’m not a fan of the typical bouncing, blinking, spinning, seizure inducing animated GIFs we all know and hate. Those aren’t the type of images I’m recommending you use but the truth is that animated GIFs do get your attention and can be very effective if they’re different than the usual images everyone is used to seeing. You can’t even take your eyes off of that tranquil waterfall, can you?
Twitter recently added support for animated GIFs up to 3MB in size and they also play and work great on Google+ and Pinterest. And of course, as you can see, they’re an excellent addition to blog posts.
A great way to use them is to demonstrate something. Create a short animated tutorial on how to change a tire or bait a hook or tie your shoes. Use them as dynamic moving backgrounds for inspirational messages instead of static photos, like I’ve done in the example I’ve included here. Instead of static photos of your products, switch to short animated GIFs showing them in use.
There are lots of ways to create animated GIFs, including Photoshop, but anyone will be able to (more…)