You Must Read This! It Could Change Your Life

Unless you sell pace makers no one really NEEDS your product/service. The trick is creating the need. Everyone WANTS things, but good marketers find ways to convince them they absolutely must have them and can’t live without them. Why do you think so many people buy so much “As Seen on TV” junk? In most cases they didn’t even need it but by the time they finish watching one of those QVC segments they can’t get their credit card out fast enough to buy that George Foreman Grill or PetZoom seat cover. (more…)

Read More


If Your Social Engagement is Good but Sales are Bad You May Have Become Complacent

complacency [kuh m-pley-suh n-see]

1. a feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.

Are your Facebook posts getting lots of likes and comments? How about Twitter? Lots of retweets? Awesome, your social media efforts are really paying off. Or are they? (more…)

Read More

Sometimes a picture isn't worth a thousand words.

Sometimes a Picture Isn’t Worth a Thousand Words

Sometimes a picture needs no words. A photo of a crying mother holding her baby in front of a bombed out building doesn’t need a caption, the story is told in the photo. But, there are many times when a photo without a caption to give it context is practically useless.

Case in point; a Facebook status update that includes text with supporting photos which Facebook then breaks up into individual photo updates.

Here’s an example of a tip I posted on Facebook that included text and three supporting photos. I posted this as a status update and uploaded the photos directly with the post, it’s not an album. As you can see (more…)

Read More


Facebook Groups; Your New Social Media Secret Weapon

Facebook groups are great for clubs and other types of communities but when used in conjunction with a Facebook Page they can be your secret weapon for reach and engagement.

I’ve always said the power of social media is not in selling directly but in inspiring and motivating others to do it for you and one of the best ways to do that is to build a community of people who  (more…)

Read More


Are You Part of the Problem on Facebook? Then Here’s the Solution

The best way to ensure good organic reach on your Facebook Page status updates is to post quality content. Nothing new there but I have a suggestion for you with the new year arriving, especially in light of Facebook’s claim that they’ll cut the reach on overly promotional posts in 2015. My suggestion? Cut back on updating your Page (unless you already don’t overdo it.)

I’m sure that sounds strange to many of you who’ve been told to post every two or three hours, every day, but the fact is that unless (more…)

Read More


Does Your Headshot or Profile Photo Make You Look as Professional as You Sound in Your Bio?

We all go to a lot of trouble to craft our personal brand and agonize over our professional bios or resumes so why wouldn’t you put the same thought into your headshot? Before anyone starts to read your surely impressive story they’re going to get their first very important impression from the first thing they see; your profile photo. Would you walk into a job or client interview wearing shorts or drinking a beer? Then why would you present that image online? (more…)

Read More


Ode to the Captain

I met the Captain many years ago on a perfect afternoon in November. I think I was seven, or maybe eight. He wasn’t tall or imposing in any way. Actually, he was kind of short, but there was something about seeing him on that big sailing ship in his sharp blue uniform with the gold epaulets and gleaming gold buttons that told me he was special. He wore a big blue hat with a gold letter C on it and he had a big white mustache that reminded me of the handlebars on my bike. It only took a few minutes to know I was going to spend a lot of time with the Captain.

My mother is the one who introduced me to the Captain. She was always drawn to men in uniform. I guess that’s one of the reasons she married my dad. He was in the Navy too, but my dad didn’t have a treasure chest full of gold like the Captain did and (more…)

Read More


The Heck with Facebook Fan-Gates, Say Hello to Lead-Gates; The New Way to Capture Leads with Facebook Tabs

As you probably know by now, Facebook is banning like-gates (fan-gates) starting November 5, 2014. But, don’t worry, there’s a new and better option.

With like-gated (fan-gated) Facebook tabs, the page owner could offer an incentive of some kind to encourage (force) someone to like their Page. That worked okay for a while but it typically lead to a lot of poorly targeted likes, especially if the incentive wasn’t appropriate. Giving away a free iPad might generate lots of Page likes but how many of them would (more…)

Read More